The ecommerce industry is associated with many possibilities. Customers choose online stores because of their low prices and the ability to finalize the purchases at any time. At the same time, growing competition among ecommerce means that online stores are constantly searching for new, affordable solutions that will increase their sales. One of described above solutions might be email marketing for ecommerce, provided by Freshmail. In all marketing activities used by ecommerce, campaign costs and the ability to reach a select group of customers will be important for the store to increase incomes. Email marketing for ecommerce allows to create own mailing campaigns, based on the products" mailing or newsletters" sending. For many ecommerce clients the most important thing is to personalize the message itself and to get information about only selected products that are targeted to a specific group of customers. In the solution provided by Freshmail the online stores owners can use existing customers base, but also can opt for mailings based on external customer base.